Equal Plates Project Names Beth Russo Executive Director

Asheville, NC—May 27, 2026— Equal Plates Project, an Asheville, NC,-based nonprofit focused on providing delicious, nutrient-dense meals made with majority ingredients sourced from local farms and producers, has announced the appointment of Beth Russo as its new executive director. Russo, who brings more than 25 years of leadership in education and the nonprofit sector, will begin her role on June 15, leading Equal Plates’ strategic plans to serve more people in Buncombe County and throughout Western North Carolina.

The organization recently opened its new operation and kitchen at Haw Creek Commons, allowing for increased meal production, the introduction of meals-to-go purchase options for the general public and the capacity to support more staff and volunteers. 

Russo most recently served as Interim Executive Director of Black Mountain Counseling Center, where she reorganized staff, led hiring, oversaw the acquisition of a new facility, and rebuilt donor and community partnerships. Previously she was Executive Director of Eblen Charities, managing a multi‑million‑dollar budget, relocating the agency to an improved facility, restoring financial stability to a $2 million surplus, increasing fundraising by more than 30% annually, and supporting services for over 15,000 community members. Russo also previously served in development roles at Asheville Area Habitat for Humanity and Homeward Bound of WNC, where she consistently exceeded fundraising goals and led successful communications and engagement initiatives.

“We are thrilled to welcome Beth. Her leadership, energy, and experience make us incredibly optimistic about our future growth and impact in WNC, “ said Gretchen Brown, Board Chair. 

“I am honored to join the Equal Plates Project and carry forward the founders' vision of a community where local farmers are supported and everyone—regardless of the barriers they face—can enjoy a healthy, delicious, locally grown meal. I can't wait to bring more people to the table and strengthen the bonds between our growers, our staff and volunteers, and our neighbors,” said Beth Russo.